Sell Anything and Get Rich Quick Course – Just $599

Jordan Belfort, subject of the 2013 film The Wolf of Wall Street, has found a lucrative new career in the field of sales psychology. Belfort reportedly charges $30,000 per motivational speech and up to $80,000 per corporate training course, in addition to hawking other “sales” materials through his company, Jordan Belfort’s Straight Line. Full instructional self-help courses are available to customers at his online store for the low purchase price of just $599.

What is it, we can wonder, from Belfort’s track record in business that allows him to solicit such awe-inspiring fees?

According to his autobiograpy and news reports, Belfort began amassing his  fortune running an illegal Long Island boiler room, selling worthless stocks with false promises to gullible investors. He redirected his profits and ragamuffin sales team to a bogus Wall Street company, Stratton Oakmont, where he pursued bigger fish with false stock statements and used the resulting profile of the company for a massive pump and dump scheme that manipulated markets and reaped huge illicit gains of over $200 million. For defrauding investors and money laundering, Belfort was sentenced to two years in federal prison (reduced for turning state’s witness on his business partners) and ordered to pay restitution of $110.4 million to his bilked investors (which he has not yet done).

Now there is a resume that just screams legitimacy. But fear not – Belfort says he is reformed from his shyster ways and now wants to use his extraordinary speaking gifts for noble ends in the self-help world, inspiring a whole new generation of go-getters and entrepreneurs to chase their dreams as he did (sans securities fraud, of course). He laments how some choose to focus on his ignominious past instead of what good he is doing in the present. Didn’t they even *read* his motivational materials? He’s laid it out there, quite explicitly, in Life Principle for Success #3: You Are Not Your Past!

I am not my past. You can totally trust my business advice.

I won’t go so far as to claim that there is nothing of value to learn from this man. At a minimum, he gave us a mildly entertaining movie, and he’s affirmed that there are indeed suckers born every minute, inside and out of the stock market. But he’s wrong on at least one principle: our actions do define us, and the past is one predictor of character and future behavior.

Belfort, notably, also likes to make the dubious claim that he could just as easily have made his fortune through legitimate sales. Therefore, the logic goes, his more youthful indiscretions shouldn’t invalidate what he has to say through buzz-word-laden, numerically ordered sales methodologies.

Well, sorry – no again. To those who aren’t rationalizing sociopaths or gullible saps, life doesn’t quite work like that on principle. Whatever legal fame and fortune Belfort managed to amass are all just so much fruit of the poisonous tree and, as such, are inseparable from their criminal underpinnings. It’s a relatively simple affair to make fame work for you once you have it – every air-headed Real Housewife heiress raking it in on the Bravo network is a testament to that. But if you are only rich and famous because you cheated your way there in the first place, it doesn’t carry nearly the same weight as somebody who made it there honestly and by offering real value.

As is the case with so much of the self-help material out there, it’s doubtful many of Belfort’s students realize the irony of him getting rich quick (again) by selling them an overpriced training course on that very subject. Come to think of it, maybe Belfort is something of a marketing prodigy after all – he’s just now pursuing a different kind of mark.



4 thoughts on “Sell Anything and Get Rich Quick Course – Just $599

  1. I can’t help but feel that Don Lapre’s life came to a fitting end.

    Vile, vile way to exploit people’s naive desires for easy money.

    Maybe our friends over at Objectivist Living can explain to us why the sort of fraud these people perpetrate should be protected by a Constitutional Amendment or something.

    • I think of self-help guru nonsense as a type of moral fraud. It is selling a valueless product on the basis that it has value, e.g., Jordan Belfort’s “persuasion techniques” or Tony Robbin’s “awesome power.” You probably won’t be surprised the owner of OL is a fan of both of these individuals. One could ask the members there how they feel about it – I say “one” because I was banned for verboten crimethink.

      • Yes, one could.

        I say “one” because I wouldn’t go back to that website for any reason other than to reference my own past writings. I have no use for a clan of Tea Party Alex Jones conspiracy touting Breitbart boogeyman believing Sarah Palin wanking fraud apologist freeper demagogues.

      • The kookery that always comes packaged with fringe ideas doesn’t bother me. I can discard any styrofoam peanuts while setting the more valuable contents aside. What did bother me were the cultish demands of fealty to the black-hole ego of the site’s owner that got in the way of sharing said ideas with other members.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s